Timm Medical Technologies
Building Out the Whole Team
Timm Medical Technologies is a medical device company that has helped over 1 million patients with an, ahem, sensitive problem…relief from erectile dysfunction without the side effects of drug-based therapies. Building out their senior management team and sales force required a unique approach and close partnership to attract the right talent to the company.
Timm Medical had seen a dramatic drop of revenue to 1/3 of its peak when a new CEO was brought in to turn the business around while ownership was looking for an exit strategy.
Partnered with the new CEO to build the strategy for a completely new team.
Rebuilt the senior management team including Finance, Reimbursement, Sales, Marketing and Business Development.
Developed a sales profile and process to systematically hire a new sales team and regional management across the US.
Sales doubled, positioning the company for a successful exit.
Cardiovascular Systems, Inc.
Sales Force Recruiting
Cardiovascular Systems, Inc., (CSI) is publicly traded medical device company devoted to developing and commercializing innovative solutions for treating peripheral and coronary vascular disease.
CSI needed to implement a new recruiting strategy for sales as the company transitioned from start-up to a more mature growth phase.
The sales profile and compensation would be completely different from than the original team, Cardinal Mark worked with CSI to develop and implement a standardized recruitment and hiring process with the regional managers.
The strategy including using a new assessment tool to top grade the incoming sales representatives, structured interviewing procedures and candidate evaluations.
CMI participated in recruiting and hiring the first 10 “new profile” sales reps successfully in record time, expanding sales coverage to previously unpenetrated locations. The strategy and process were successfully embraced and adopted by regional management.