Staying Close to People
Vindicia is the market leader in enterprise subscription billing solutions, helping accelerate customer acquisition, retention and user experience for their customers. When the company’s sales leader was moving on, she needed help picking her successor while wanting to ensure that the value of her equity continued to grow, where did she turn?
Debbie Ellison has Twenty-five years of Silicon Valley leadership experience with Fortune 500 and start-up technology companies creating strategies, deploying teams and making things happen. She has a proven record of building profitable businesses.
Debbie’s relationship with CMI started when she was a candidate for a previous employer/CMI client.
When she was getting ready to exit her latest start-up venture, Vindicia, and needed to replace herself she turned to us at Cardinal Mark.
Debbie wanted to protect the equity she had earned by having Vindicia hire a VP of Sales that could deliver the next level of growth.
Vindicia retained our services and the VP of Sales is still at the company 3+ years later, leading explosive global growth with clients like Intuit and Blizzard Entertainment.
We still collaborate with Debbie in her consulting career as she refers clients to us knowing they will be taken care of!
Hughes Network Systems
Gearing Up for Growth
Hughes Network Systems is the satellite technology industry leader providing internet services to 2.5 million systems installed in more than 80 countries.
The traditionally B2B focused organization was looking to grow their consumer satellite-based internet services re-seller network while increasing subscribers and reducing subscriber churn.
They needed a top tier Marketing leader who could assess new business opportunities and provide strategic guidance to executive team, develop multi-channel distribution strategies that incent and grow the re-seller network , increase subscriber revenue through the creation and distribution of a portfolio of value added services , and produce a compelling product and online experience that drives engagement and monetization.
Cardinal Mark successfully identified and recruited a national pool of of qualified candidates with the requisite experience in building channels and marketing web-based services to consumers.
The hire has restructured and grown Hughes’ re-seller network and market share. He has expanded the company’s premium service offering and has increased premium revenue by 4X since taking over the program.